Golfsmith’s Course of Action: Focus on Multichannel Commerce
Its multichannel marketing success strategies are revealed.
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No doubt the breadth and depth of retail knowledge in the management team was one of the reasons First Atlantic Capital bought a majority share of Golfsmith in 2002. Golfsmith founders Carl and Frank Paul have retained a substantial ownership position, remain on the board of directors and focus their attention on the company’s components division. Charles Shaw, managing director of First Atlantic, was named Golfsmith’s chairman.
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- Companies:
- Fosdick Fulfillment
Reported Donna Loyle
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