Golfsmith’s Course of Action: Focus on Multichannel Commerce

A process-improvement period enabled the DC’s accuracy rate to reach 99.85 percent. Its inventory turns were 3.3 last year, and are expected to be 3.5 to 3.7 this year.

Expertise and Capital

If all of this sounds like textbook DC operations, there’s good reason: Jerry Dent, Golfsmith’s vice president of supply chain, previously worked for The Home Depot and Wal-Mart. And he’s not the only one to jump ship from venerable companies to set up shop at Golfsmith. Jim Loden, vice president of retail operations, previously had a similar role at CompUSA. CIO Kip Miles previously directed Office Depot’s information technology. Rod Kight, director of circulation and strategic planning, is the former circulation manager at The Sharper Image. And President Jim Thompson was lead merchant for home computing products at Circuit City.