Golfsmith’s Course of Action: Focus on Multichannel Commerce

Golfsmith’s retail stores are replenished out of an adjoining and cavernous DC that is reminiscent of that final scene from “Raiders of the Lost Ark.” Here they use technologies such as radio frequency and pick-to-light to gather, shrink-wrap and ship products to stores via parcels, LTLs or full trailers. The store-replenishment DC can service 80 to 100 stores, so it has plenty of capacity left to help the company grow.