Golfsmith’s Course of Action: Focus on Multichannel Commerce
Its multichannel marketing success strategies are revealed.
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The company has signed partnerships with various golf-related services that have, in turn, set up shop within Golfsmith stores — as Starbucks has done in bookstores. One such service, Hot Stix Technologies, installed “fitting” bays in some Golfsmith stores. The bays use multiple cameras and launch monitors to record data from customers’ swings. Software then computes specific equipment and club-fitting recommendations for each customer.
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- Companies:
- Fosdick Fulfillment
Reported Donna Loyle
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