Golfsmith’s Course of Action: Focus on Multichannel Commerce
Its multichannel marketing success strategies are revealed.
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The company engages in some rudimentary affiliate marketing. It’s part of the sporting goods store on Amazon, but Hermansen says they’ve not yet been able to fully leverage that outlet. “Some of our OEMs did not want their products to be in such a competitive online environment,” he notes. “But we’re definitely seeing incremental sales from that channel.”
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- Companies:
- Fosdick Fulfillment
Reported Donna Loyle
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