It's a Man's World

By Melissa Campanelli

What’s your take on this emerging trend? Are you focusing more on men when planning upcoming marketing campaigns? Is this a brand-specific phenomenon? Drop me a line at mcampanelli@napco.com and let me know!

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People:
Billy Reid

Places:
Australia
Charlotte, N.C.
Manhattan
Meatpacking District
SoHo
Tinley Park

Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Editor's Note: It's a Man's World