Editor's Note: It's a Man's World

The Ikea and mens’ boutiques’ examples are a bit different. These retailers are trying to change men’s shopping behavior. In both of these examples, the retailers seem to be trying hard to get men to stick around a little longer and browse — and eventually buy more. Ikea’s pleasure dome of games, snacks and sports is one way (although the women are the ones doing the buying); booze is another.