Whatever Works: Where Product is King

No wonder Steve saw little brother Larry’s arrival as a godsend. Eager to sign him up, he took Larry on a guided tour—a proud proprietor showing off the hottest new mail order company in the country. But for Larry, it was one big yawn—until, at the end of the tour, they walked into a room containing 100 post office trays, each filled with 1,000 envelopes, and each being opened by a phalanx of ladies who were busily extracting cash and checks from each. Thousands of envelopes filled with money—what was going on?