Whatever Works: Where Product is King

This was long before the dawn of today’s block-long supermarkets, with their elaborate cheese and gourmet departments. Back then most people had never heard of cheeses like Brie and Jarlsberg, let alone tasted them. So Steve Brown set out to titillate their taste buds and inflate their self-esteem by traveling to France, England, Italy, and even South America and Japan in search of marketable product.