Whatever Works: Where Product is King

Brother Steve

Steve Brown, along with Victor Schiff—another mail-order alumnus from the old days—had just launched a new company called Cheeselovers International. It was the early ‘70s. The gourmet wave was just breaking in America, and Cheeselovers had caught it, by providing exotic foreign cheese and other food delicacies to a new generation of aspiring sophisticates.