Whatever Works: Where Product is King
It all Started with the Strangest Space Ad in Direct-Marketing History
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Denny Hatch
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“Steve was seven years older, and my exact opposite,” Brown recalls. “He was an idea man who liked to hang out in libraries and bookstores. I was a street kid who liked to hang out at the schoolyard and poolroom.”
But mother was to be obeyed, so Larry went to see Steve at his broken-down warehouse on Long Island. While there, he had a life-changing epiphany.
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- Companies:
- Dr. Leonard's Healthcare
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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