Whatever Works: Where Product is King
It all Started with the Strangest Space Ad in Direct-Marketing History
WHATEVER WORKS LIST
Total buyers: 138,744
Last 6-month buyers: 26,601
Credit-card buyers: 66,442
Average unit of sale: $67
List Manager: Venture Direct. Contact, Tracey Bausano (212) 655-5196, and Sharlene Palmgren (212) 655-5175
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- Companies:
- Dr. Leonard's Healthcare
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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