Whatever Works: Where Product is King
What’s more, if a client asks for a product, the company often can design and manufacture it and have 22,000 pieces out the door in two weeks. “We’re TOADs: We can Turn On A Dime,” explains Brown.
What shines through is the fun these people have coming up with new ideas, making profits and playing off one another. They really love what they do, and they love one another. And the joy is not confined to the partners. About half of the 100 employees have been with them for more than 20 years. Indeed, Whatever Works and its associated companies truly are one big happy family. Denny Hatch, contributing editor, consultant and freelance copywriter, is the author of the books “Method Marketing” and “2,239 Tested Secrets for Direct Marketing Success.” He can be reached at www.methodmarketing.com or dennyhatch@aol.com.
- Companies:
- Dr. Leonard's Healthcare
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
