Whatever Works: Where Product is King

When asked about catalog design, Brown offers the following wisdom:

The cover is not a pretty face or a mood thing. I make it readable and show products in a colorful and humorous way with the page numbers so the reader can get around the book. Sometimes for my own ego I put myself on the cover, but only when I can make myself look silly. I don’t take myself too seriously. On page two, I always have some bestsellers, a photo of me, as well as a personal letter. It’s important that someone who writes a check should know who is getting the check ... .