Whatever Works: Where Product is King

Because nobody likes to look at four pages of bottles and two pages of spray cans—and because Brown loves color and design—he added decorative items to pretty up the book. Among the hot-selling decorative SKUs: fake, lightweight boulders for the garden; original Miami pink flamingos; an owl statue with movable head to keep birds away; and fake lawn edging that looks like hand-laid flagstone and shale.