Whatever Works: Where Product is King
It all Started with the Strangest Space Ad in Direct-Marketing History
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Denny Hatch
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After leaving the army in the late 1960s, he says, “I went to the garment center where all Bronx Jews go when they don’t know what else to do.” Eventually he finished school, cleaned up his act, and put on a tie to become an account executive at Burlington Industries on Madison Avenue. Where he slowly began to go mad from boredom.
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- Companies:
- Dr. Leonard's Healthcare
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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