Whatever Works: Where Product is King
It all Started with the Strangest Space Ad in Direct-Marketing History
“I think we brought new life and pizazz to a tired segment,” says Brown. As a result, the ProFoot product line currently is second in revenue to Dr. Scholl’s and is sold by mass merchants, drug chains and pharmacies worldwide.
The Joy of Discovery
Brown loves dealing with products—the joy of discovering an unusual, useful item at a trade show, contracting for it with the vendor and going back to Brooklyn to create the catalog presentation.
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- Companies:
- Dr. Leonard's Healthcare
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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