Whatever Works: Where Product is King
It all Started with the Strangest Space Ad in Direct-Marketing History
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Denny Hatch
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Brown certainly missed the camaraderie, the work and, last but certainly not least, the money. In fact, it dawned on Brown that the only money he ever made in his life was on 20th Street in Brooklyn with Feldman and Bob Notine (who runs the manufacturing divisions), and John Vayianos, vice president of sales for Professional Footcare.
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- Companies:
- Dr. Leonard's Healthcare
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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