Whatever Works: Where Product is King
It all Started with the Strangest Space Ad in Direct-Marketing History
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Denny Hatch
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In short, after 15 years of working under harrowing deadlines and pressures, Brown was burned out. Dr. Leonard’s was sold to a venture capital group, and after investing his money in a software company, Brown spent two years learning golf and traveling with his family.
Whatever Works
Brown soon lost interest in passive investments, and grew bored. His partners invited him to rejoin their company—and run one of its top money-making divisions: Professional Products, a company that sold merchandise to other catalogers at wholesale prices.
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- Companies:
- Dr. Leonard's Healthcare
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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