Whatever Works: Where Product is King

In short order, the company became very profitable, with a return on investment that exceeded that of many Fortune 500 companies, and profits of 13 to 14 percent.

The partners were four guys who loved one another, loved doing their own thing and had no interest in going public. But eventually, one of them retired. And Brown, who had had it with the healthcare business, asked himself: “What can I say new about commodes that I haven’t said before? Or how can you be funny about people with hammer toes?”