Whatever Works: Where Product is King
It all Started with the Strangest Space Ad in Direct-Marketing History
“That’s when Len and I knew we had to run it,” Brown said. “Ads have to capture immediate attention and this one certainly did.”
The ad ran on a Sunday, and by the following Wednesday it had generated $5,000 in cash. Total revenue from the ad was $30,000—a huge success 25 years ago. A version of it still runs in the current Dr. Leonard’s catalog.
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- Dr. Leonard's Healthcare
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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