Whatever Works: Where Product is King
It all Started with the Strangest Space Ad in Direct-Marketing History
The partners opened a Canadian branch of the company and invited Brown in as a partner. He left Jay Norris and, working out of his home, was responsible for merchandising and copy. He found he liked working at his own pace, and the job enabled him to focus on the areas he enjoyed most.
The First Catalog
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- Companies:
- Dr. Leonard's Healthcare
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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