Whatever Works: Where Product is King
It all Started with the Strangest Space Ad in Direct-Marketing History
Steve nodded.
Larry scratched his head and wondered why everyone wasn’t doing this. The garment trade was on a six-month shipping cycle, and it took up to 90 days to collect, while Steve had 100,000 cash customers after just four days.
“All cash and checks,” Larry recalls. “And this was long before credit cards. I wanted in.”
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- Companies:
- Dr. Leonard's Healthcare
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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