Whatever Works: Where Product is King

This was Thursday, Steve explained. He had run ads the prior Sunday in TV Guide and Parade, and this was the first batch of orders. How much had he spent for the ads? Larry wanted to know. “Actually, they haven’t been paid for yet.”

“Let me get this straight,” Larry said. “This is money from people you haven’t given anything to, right? And you haven’t paid for the ad either, right? And you don’t pay for the product until afterwards?”