Whatever Works: Where Product is King
It all Started with the Strangest Space Ad in Direct-Marketing History
John Peterman ran some ads for a cowboy duster and built the $70 million J. Peterman catalog business. Mel and Patricia Zeigler discovered a cache of surplus French army shirts, ran small ads and parlayed them into Banana Republic. Ditto Lillian Vernon with personalized women’s belts and handbags.
For Larry Brown, it was … uh … a toe-straightener for six-toed feet.
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- Companies:
- Dr. Leonard's Healthcare
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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