9 Ways to Drive More Visitors to Search — and Convert — During the Holidays

7. Promote shipping deals in banners. Holiday shoppers are on high alert about shipping costs, and they're aware that many online retailers offer shipping deals during the season. If you're one of them, use banners to highlight these deals on search results pages. Once shoppers have searched for a particular product, they're in the mind-set to make a buying decision. By including shipping offers with search results, you provide an additional incentive for them to buy that item.