9 Ways to Drive More Visitors to Search — and Convert — During the Holidays

5. Use floating refinements. Keep refinements in front of shoppers’ frame of vision by "floating" the refinement list as visitors scroll down a page. Doing so means they'll no longer need to go back to the top of the page to retool their search, leading to increased use of refinements and more searches — and ultimately more purchases. Keep in mind this tactic only makes sense if the list of refinements is relatively short.