9 Ways to Drive More Visitors to Search — and Convert — During the Holidays

4. Add refinements to highlight offers and promotions. Budget-conscious online shoppers are just like people who are drawn in by the sight of "sale" signs in shop windows, so give them the e-commerce equivalent by allowing them to confine their searches to your sale items. In addition to an "On Sale" refinement, enable shoppers to sort results by what's on sale or create a separate tab showing only items on sale. Here you can see how online retailer Motorcycle Superstore has created a separate tab for sale products: