9 Ways to Drive More Visitors to Search — and Convert — During the Holidays

1. Make your search box big and easy to spot. While most online retailers put the search box in the upper right-hand corner of the page (which is where visitors typically go to find it), if it doesn't stand out many visitors may just bypass it. Getting more people to use search can help your bottom line. Research shows people who use site search convert two times to three times more often. Some marketers have conducted A/B tests and found that a bigger, bolder box is generally used more by visitors, and some have even taken the extra step to put "Search Here" or similar text — again, in bold typeface — to encourage more search users. If you want more people searching your site, start by highlighting the search box.