9 Ways to Drive More Visitors to Search — and Convert — During the Holidays

To ensure that you get a healthy share of those holiday sales, you need to enhance the search experience on your site to deliver relevant results in a way that engages your visitors. But to get there you need more people using your search box. Since site search users are more likely to convert, make enhancements to this feature now so you have time to perform some testing beforehand. You want the site search box to be delivering optimal results. Here are some tips to try, taken from our "Big Book of Site Search Tips: