9 Ways to Drive More Visitors to Search — and Convert — During the Holidays

9. Highlight the first search result. A recent trend in displaying search results is to make the first image in a search result list twice as large as the other results. If your site search is optimized to ensure relevant results, the first image should be of greatest interest to searchers. This format seems to work best in a grid view rather than a list view, and is popular with fashion and apparel sites.