9 Ways to Drive More Visitors to Search — and Convert — During the Holidays

8. Slim down content for mobile and tablet screens. Mobile screens don't have the space for long product descriptions or the extra site navigation links found on usual search results pages. Tablets have a bit more room for product descriptions, but the space is still scarce. For mobile shoppers, reduce content to the bare minimum — e.g., product name, price and variations such as color, in a one-column display. Take a look at how apparel retailer Gotapparel does it: