9 Ways to Drive More Visitors to Search — and Convert — During the Holidays

Successful online retailers know that site search is a critical conversion-generating e-commerce feature. In many cases, site search users, while accounting for roughly one-third of all site visitors, generate more than half the revenues. If your site isn't seeing this kind of return from your site search, it might be time to make some improvements. After all, the holidays are just around the corner and this year promises to see even more spending online than in years past.