B-to-B Insights: Lost in Translation
Livers Bronze Shows Big Images
Livers Bronze is a multichannel marketer that designs and manufactures high-end hand railing systems for the construction industry. Among its many innovations is the concept of glass-supporting walls for hand railings, which are now commonly used in modern architecture. Livers’ tagline, “Innovation by Design,” positions the company as the innovation leader in
its industry.
- Companies:
- Livers Bronze
- Staples
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
