Is Variable Data Printing Right for You?

Whirlpool, which mails a 200-plus-page catalog, reduced its main catalog mailing by 15 to 20 percent by using a 16-page personalized mailer. The mailer was sent to prospects and was generated from information obtained by a customer service rep during the catalog request call. The piece was tailored specifically to the appliances that the prospect had called about and reflected the prospect’s interest in a specific model, style and color.