Is Variable Data Printing Right for You?

VDP has several uses in the catalog industry, including the following:

• personalized fulfillment—a mini-catalog of products requested via the Web, phone or a survey;

• relationship marketing pieces—created from simple or complex personal information, usually purchase history; and

• transactional—using billing statements to make offers based on a recent purchase. The offers are typically printed and attached to the bottom of a bill. Credit cards do this often.