Is Variable Data Printing Right for You?

1. The traditional print manufacturing model does not support printing-for-one. It also does not support the creation of customized pieces within a print run. Print-on-demand (POD) applications have provided a strong source of income and profit for many printing companies. However, when a customer wants to use data from prospects to tailor the content of a direct mail piece, the POD model breaks down. A different manufacturing model is required for variable data printing.