Is Variable Data Printing Right for You?

An up-and-coming technology called variable data printing (VDP) offers catalogers a relatively easy and effective way to create highly personalized direct marketing pieces.

VDP offers the ability to change text, graphics and even photographs from one printed piece to the next without stopping or slowing down the web press. As a result, these digital presses not only can personalize but also can customize information for each recipient, making one-to-one marketing easy.