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Paul Chaney
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People as Promoters
Speaking of assessing customer value, another "P" word — one that will appeal to retailers — is "promoter." Not the "carnival barker" variety, mind you, but the term as found in Net Promoter Score (NPS), a management tool used to gauge the loyalty of a brand's customer relationships.
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- People:
- Nielsen Norman
- Wade Gerten
Paul Chaney
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