Is it Time to Go International?

There are several potential benefits of such a move, including improved search visibility, exposure to new audiences, easy accessibility for fast-growing mobile users, and the ability to tap into fulfillment services that help negotiate international shipping and tariff hurdles.

Even brands that go on to invest more significantly in overseas markets can piggyback off marketplace services, as Perricone MD does in Japan. The skincare products manufacturer's Japanese website includes information about the brand, customer testimonials and product information. The site's "Buy" buttons take shoppers to Amazon's Japanese marketplace to complete their orders, which are fulfilled by Amazon.