Is it Time to Go International?

On balance, however, the opportunities for most online merchants far outweigh the challenges for this simple reason: when it comes to international e-commerce, whatever merchants can't do themselves, they can find partners who can help them.

Whether it's participating in a larger retailer's marketplace — e.g., Amazon.com or eBay — implementing international shipping from their existing e-commerce site, or building and marketing separate full-on websites for individual countries, there are plenty of partners willing to help merchants do much of the heavy international lifting.