Is it Time to Go International?

While e-commerce growth rates in the U.S. are expected to hover around 9 percent over the next several years, those in Europe are forecast to be 11 percent over the same period, according to Forrester Research. In emerging markets such as China and India, the number soars above 20 percent.

And yet there are innumerable obstacles for merchants considering entering overseas markets, from basics such as translating copy and converting currency to logistical hurdles such as shipping restrictions and import duties to subtler challenges such as sensitivity to local markets and cultures.