Is it Time to Go International?

At a minimum, they should let shoppers set their shipping destination from within the cart as well as at checkout, and integrate international destinations into estimated tax and shipping calculators so consumers can derive the total order cost up front, regardless of their location.

While the challenges to international e-commerce can seem significant, retailers that carefully assess overseas markets for their products, find the right partners to help them and are patient in assessing results will be glad they did.