Is There a Wall Between IT and the Rest of the Company? Part 1 of 2

Questions they typically have include the following.
* What will make your marketing more effective?
* What do the merchants need to plan, grow and evaluate their merchandise selection?
* How can they help operations become more efficient?

Technology First, Application Function Second
In many companies, IT staffers often look at application function as secondary to technology. Additionally, they hide behind a lot of technical jargon that pushes users away from them.