Creative & Copywriting: Using Creative to Power the 1-2 Punch 
of Mail and Web

The cost of printing and postage has also discouraged pure-play retailers, who prior to this might have tried the powerful one-two punch of mail and web.

With mail continuing to provide the best return on investment of any prospecting medium, and with the power it can have on a housefile, it's a shame to abandon it completely. Even if you can't afford to put a bigger piece (i.e., a catalog) in the mail, there are affordable alternative mailers that can work well if used as part of an integrated marketing strategy.