Using Creative to Power the 1-2 Punch  of Mail and Web

By Carol Worthington-levy

It's really all about synergy — never letting the customer feel like they've seen it all before. Keep them on their toes with a variety of offers from multiple media sources. This is why the combination of mail and web can be so effective.

If you've tried mail as part of your marketing mix and it's not working or hasn't worked in the past, look at your campaigns to ensure you're using best practices. Do you have a great offer? Is the piece easy to read? Is there a connection between your print, web and email promotions? If you can answer yes to those questions, you're on your way to creating a powerful one-two punch!