Creative & Copywriting: Using Creative to Power the 1-2 Punch 
of Mail and Web

The most substantial fallout from postage increases, higher costs for paper and printing, and a weakened economy is the reduced use of mail in cross-channel marketing campaigns.

It seems like an obvious move … until you look closely.

Some cross-channel retailers who haven't been able to dissect their housefiles into different segments of responders have suffered to the point that they've thrown out the baby with the bathwater. They've completely eliminated mail from their mix and rely on email alone to make most of their contacts.