Is the Canadian Puzzle Solvable?

Another key pain point for American multichannel merchants marketing in Canada is the high cost of postage. You think you have it bad in the U.S.? Canadian postal rates for catalogs is approximately double.

Bad Prospect Lists

What’s more, another key hindrance is the historic lack of direct response lists in Canada. Plenty of prospecting lists have totally bombed for U.S. mailers due to a lack of direct response history on most names.