Is the Canadian Puzzle Solvable?

Canadians Prefer ‘Low-risk’ Products

It can be as tricky to gauge Canadians’ shopping behavior as it is to find them in the first place (I’ll touch on Canadian lists in a moment). Jim Okamura, senior partner with the Chicago-based consulting and research firm J.C. Williams Group, said during the conference that Canadians prefer low-risk products, such as computer hardware. They lag in online shopping penetration with home furnishings, food and pet supplies, among others, and lack the consistent penetration of American consumers when it comes to shopping direct.