Is the Canadian Puzzle Solvable?

* not loyal to brands, although they’re brand-conscious,

* value- and price-conscious,

* aging,

* quality-conscious,

* demand complete information, and

* they don’t find shopping fun.

“If your strength is your brand,” Brisbois said, “consumers will want you to prove that. Customers move from one brand to another, not just for price, but also for customer experience.”